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2nd Mushroom Summit
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Wednesday, June 5 • 10:45am - 11:15am
EDUCATION AND MARKETING

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Recognize the Common Misconceptions Surrounding Functional Mushrooms and Learn How to Educate Consumers in a way that Resonates Through the Ambiguity and Noise
  • Address common misconceptions and myths surrounding functional mushrooms 
  • Discuss media coverage and confusion with psychedelics and if they are positively or negatively impacting purchasing behavior 
  • Understand what kind of information consumers are looking for and where 
  • Discuss strategies for integrating marketing and education 



Speakers
avatar for Alejandra Rodriguez

Alejandra Rodriguez

Co-Founder/CEO, SHROOMBOOM
Alejandra Rodriguez is a leader and advocate in the health and beauty space. She was motivated by her own healing journey and began searching for methods and products that would lead to a new and better way of living for herself and the planet.Inspired by the functional, nutritional... Read More →


Wednesday June 5, 2024 10:45am - 11:15am PDT